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The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions.
What is verification?
In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures.
Who gets verified?
This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the common requirements:
- Notable celebrities, athletes, and politicians
- Journalists working for well established organizations
- Influencers with large followings*
- Public figures who are at risk of impersonation
- Established organizations
*Let’s talk about ‘large followings’
We often hear the following from creators:
“I have 25,000 followers on Twitter. Why can’t I get verified?”
There used to be a day where 25,000 followers may have been enough to maybe get verified, but those days are well behind us. While each platform has its own requirements, verification is usually reserved for those with at least several hundred thousand followers. YouTube has recently updated their requirements with a 100,000 subscriber minimum.
There are exceptions
“But I’ve seen verified users with small followings!”
For some users, specifically journalists, platforms like Twitter look at followers as a secondary factor. You may also come across users who were verified in the early days of the platform when requirements were still being adjusted.
What’s the benefit to becoming verified?
The pretty blue checkmark, duh!
But in all seriousness, there are a few benefits, but nothing major – the most notable being the filter on Twitter, which allows users to see only notifications from other verified users. This comes in handy for users with massive followings.
On YouTube, there’s no confirmed benefit that we are aware of, other than the checkmark – which isn’t even blue!
Can’t my network get me verified?
There’s a strange misconception floating around that YouTube networks can verify creators on behalf of YouTube, Twitter, and Facebook. If we were Snopes, we would rule this [mostly] false.
Do networks have direct connections with these platforms? Of course we do, but 9 times out of 10, the platforms’ requirements still apply. Take YouTube’s 100,000 subscriber minimum for example. We can certainly email our contacts at YouTube requesting that a channel with 45,000 subscribers be verified, but unless there’s a very specific reason, the request will be denied.
The same applies to other platforms, especially Twitter, who has internal requirements that we typically cannot sway. Heck, we don’t even know Twitter’s exact requirements for verification. Speaking of Twitter, did you know users can request verification on their own? 🙌
How can you get verified?
Again, every platform is different, but ‘content is king’. If you consistently produce kick ass videos, your audience will organically grow, and senpai will start to notice.