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This week we’re welcoming Crystal Surrency to Fullscreen’s Strategy & Insights group in Atlanta as a VP of Strategy.
Crystal brings over a decade of diverse client experience with a focus on marketing strategy and digital strategy consulting, along with expertise in consumer research and extensive business case development. At Fullscreen, she will spearhead global strategy efforts as VP of Strategy. Prior to Fullscreen, she was VP of Strategy at SapientRazorfish, where she led the strategy function for the South Region.
Crystal’s hiring supports two key goals for Fullscreen – to develop and deepen our capabilities in strategic consulting for our most important brand clients, and to continue to build our presence within the Atlanta metro market. As most marketers and digital innovators already know, Atlanta has become a burgeoning innovation hub for Fortune 500 companies. It’s also a highly creative and diverse market for media and marketing talent. Crystal brings over a decade of experience in the region and beyond, and will be a tremendous asset for us as we scale our strategy & insights capabilities both locally and nationally.
Crystal’s first area of focus will be client-facing strategy, where she’ll help elevate and diversify our team’s capabilities, and improve the group’s ability to turn Fullscreen’s deep audience insights and expertise into effective, innovative plans for brands, businesses, and campaigns. She’ll also play a key role in helping drive our thought leadership agenda and output, and in supporting Fullscreen’s internal strategic planning and innovation efforts.
Within the Atlanta metro market, Crystal will bring strategic leadership and expertise to our work with clients such as AT&T, Turner, and Coca-Cola, in addition to supporting client efforts nationally.
“I wanted my next career move to land me in a company on the bleeding edge. Fullscreen is reimagining the future of digital through social-first, content-driven marketing and multi-platform entertainment experiences. All of this is backed by a relentless focus on proprietary product development and data gathering and analysis. I couldn’t be more excited to join such an incredible team with a clear vision for the future of digital media and marketing,” Crystal said.