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Yes, I work in social.
For those of us who do, the response we generally get from those who don’t, typically falls into one of the following:
- So like, PR?
- That’s cute
- I can’t believe that’s a job
- I hate millennials
- Ugh, you and every other girl on Bumble.
If you’re anything like me, then, depending on your mood and competitive nature, you may proceed to explain how social is literally driving cultural change, movements, brand perceptions, and like, SALE$ .
Real talk: you may want to think about how what we, social experts, do affects customer loyalty and influences sales, therefore delivering MEASURABLE results and leads.
Customer Loyalty: Do you like customers? Cuz that’s how you get customers.
Time to catch up, social media is not just for selfies. Now more than ever, brands are utilizing social media as way to connect directly with consumers. Consumers also realize the value of this connection— tweeting about satisfaction (and dissatisfaction) is faster and more satisfying than waiting half an hour on the phone to reach a representative. In fact, according to a study commissioned by Hootsuite, 59% of Americans with social accounts think that customer service via social media has made it easier to get questions answered and issues resolved––because, newsflash, it has. When brands invest in a customer service strategy on social, they’ll see results in more ways than one. Word of mouth is a powerful tool: fans who have a positive online experience with your brand are 71% more likely to recommend it to their friends. For tips on how to perfect your customer service, check out our McBeard blog on How To Use Social Media For Customer Service.
R.O.WHY: Just shut up and take my money.
More brands and businesses realize each year day that social advertising is a big deal. Social influences shopping, and shopping is sales. Obvs. In social advertising, we’re often asked to prove value before a strategy is even in place, and while it’s difficult for the horse to move with the cart in front of it, it’s not entirely impossible. Here’s some info to ease the ROI doubt.
AdWeek published a report by 4C Insights that explained that Facebook ad spending saw a 74% YoY increase in 2017, while Instagram and Pinterest both hit triple digit numbers, 138% and 109% YoY*, respectively ?). If that hasn’t put the FOMO in ya… digest this:
- Over half of marketers who have used social for at least two years report it helped them improve sales (Hubspot).
- 56% of consumers say they follow brands on social media to browse products for sale, 31% of online shoppers say they use the platform specifically to find new items to purchase. (see: Me following every moroccan rug account possible. I see you #FuturePinkKilim) (MarketingWeek)
- By spending as little as six hours/week managing social channels, 66% of marketers see lead generation benefits (Hubspot).
- Social media is cheaper than any form of advertising available today. Can you name another form of media that can expose you to over 1K people for less than $3? Hint…you can’t. Unlike traditional marketing, you can see (in real time) what is or isn’t working and you can adapt very quickly to improve your results.
SO, that said…Do I spend all day looking at news feeds and stories? Sometimes. But not just “looking” – hey there’s actual analytics involved. Does the show Silicon Valley hit painfully close to home? For sure. But not just because my office has ping pong and free snacks, but because everyone I work with is innovative as hell and WE ALL WEAR HOODIES. Did I actually attend a work presentation -non ironically- on the cultural importance of memes? Yes. And it was as magical as it sounds.
Yes, I work in social AND yes, you should totally be jealous.