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When it comes to creating dynamic branded content, our team is always willing to go above and beyond to create the perfect piece. This week, we’re highlighting a project that blew Top Chef fans away by combining two concepts, while still embodying the energy and aesthetic of the brand.
By: David Chang, Joel Lopata, Alice Thomas | Instagram
Client: Bravo Top Chef
Client Ask: Create compelling social content that the Top Chef audience would love while building buzz around the episodes leading up to the finale.
Visual Solution: This season (Season 14) of Top Chef has been very exciting and our team wanted to create a stop-motion piece to reflect the same energy. Since the competition was heading to Guadalajara, Mexico, we knew we wanted to represent the country’s unique culture and native foods. Knowing that Mexico has vibrant and bold colors, we strategically chose produce for the stop-motion that would easily take on various forms, represent the country, and ultimately create a piece that would be dynamic and engaging. Initially, we were torn between using the produce to make the flag of Mexico or the shape of the country itself. Ultimately opted to do both (cuz why not?!) to tell our story.
We made sure to highlight the ingredients individually before they all came together to create the final picture. Finally, we paired this piece with upbeat and fun music, incorporating the clean aesthetic innate to the Bravo Top Chef brand. The final piece took about eight hours, more than three people, and a ton of patience, but it was well worth it to exceed even our own expectations! We did learn a valuable lesson for next time: wear gloves when dealing with peppers. 😉
Behind-the-scenes images below: