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Channel Plus YouTube scorecard: Chevrolet Here on Fullscreen’s Channel Plus team, it’s always nice to find a brand on YouTube that “gets it.” YouTube is unlike any other social network, and deciphering what it takes to run a successful channel is a feat unto itself. That’s what made reviewing Chevrolet‘s channel such a pleasure—many of YouTube’s best practices have already been implemented. With a couple adjustments outlined below, we’re confident the Chevy channel can build upon its established success and further distinguish itself as the benchmark for automotive brands on YouTube. Design Design is where Chevy needs the most help. While it appears that Chevy […]

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Priming your brand’s YouTube channel for success Q: What do the graphs below represent? A: A channel primed to grow exponentially upon releasing a viral video. Many YouTube channels—creators and brands alike—struggle to reap the benefits of a “viral” video. The individual video performs extremely well, but the channel fails to take advantage of that breakout hit to grow its subscriber base, and viewers never watch another video on the channel. After the release of MisterEpicMann‘s infamous ‘How Animals Eat Their Food’, on April 8, 2013, the channel’s total views increased from 3.4M to 123M in the span of 30 days (from April 7, 2013 to May 7, 2013)—and subscribers […]

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Word-of-Mouth Advertising on YouTube [Infographic] Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI and, with luck, some word-of-mouth icing on top. On YouTube, word-of-mouth marketing is commonly referred to as an earned view—and you might be surprised to learn the best way to create it. YouTube content ads drive earned views It may sound counterintuitive, but one of the easiest ways to jumpstart earned viewership […]

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Getting over the 1,000-subscriber hurdle [infographic] Here at Fullscreen we have access to a lot of YouTube data. This week, we looked at the data with a question in mind: is there a subscriber “hurdle” a channel can pass that acts as a tipping point toward accumulating more views and subscribers? An observable point where views and subscribers start to snowball? As anyone who’s started a YouTube channel from scratch can attest, gaining views and subscribers is hard work. But what if there were in fact a tipping point? Using a Fullscreen tool called Engine, we analyzed 1 million channels over the course of 30 days […]

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The Power of the Connected Generation [Infographic] Much is made about generational differences and their implications for marketers. Generation X, the children of the Baby Boomers, spurred economic and population growth throughout the 1970s, 1980s, and 1990s, buoyed by manufacturing and technological expansion. Their children—today’s teens and the tail end of the millennial generation—have morphed into the connected generation, or Gen C for short. Gen C is more about a mindset than a specific age group: they’re the population who are glued to their smartphones—devices so advanced that each smartphone probably could’ve powered the Apollo 11 moon landing on its own. Marketers have no choice but to […]

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Earned Media Through TrueView [Infographic] It’s the bane of any YouTube viewer’s existence: you click on a link to that new viral video your friend sent, only to be served with a nonskippable ad that you’re forced to watch. Enter TrueView: an ad format that allows viewers to choose to skip the ad after five seconds. Advertisers pay for this view only when the viewer clicks the ad or watches 30 seconds or more—a “true” view. In the age of on-demand and DVR, forcing ads on viewers is no longer in vogue. And that’s where TrueView comes in. Have you seen the viral “First Kiss” video? Of course you have—and […]

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The Power of YouTube for Brands [Infographic] Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should. Aside from being the world’s second-largest search engine (Google is #1), YouTube is one of the most vibrant social networks on Earth, with more than a billion monthly active users. And with viewers watching more than 6 billion hours of YouTube content each month—almost one hour per person on the planet—how can any brand afford not to have […]

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Channel+: We’re doing more for brands! We’ve always been committed to helping brands broaden their footprint on YouTube. That’s why we’re excited to announce the formal launch of our Channel+ service, offering personalized consulting and a bunch of new features to help our partners energize their YouTube strategy by driving and engaging audiences across the platform. Channel+ has been a service under the Fullscreen umbrella for two years but is now a dedicated business division. In addition to our enterprise-level concierge, we offer a premier asset management and protection service, Total ID, and access to a brand dashboard tailored for digital marketers to gain insights on view trends, […]

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