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A new YouTube ad format: sponsored cards Earlier this week, YouTube quietly rolled out a new ad format for creators: sponsored cards. (This new feature may not yet be available to every creator, so if you don’t see it on your YouTube account yet, hang tight.) According to YouTube Help: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. You don’t need to take any action to reap […]

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Watch time takes center stage Creators! As you probably heard, YouTube Red launched last week—a new way for viewers to experience content on YouTube (including your own!) without ads.  The big change that affects creators that YouTube Red subscribers will now be able to watch your videos—as well as download them for offline viewing—without being interrupted by ads. If there are no ads, how do you make money? Two words: watch time. Watch your watch time In last week’s post, we discussed how YouTube will divide YouTube Red income among creators based on watch time. In a nutshell, the more time YouTube Red users spend […]

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What YouTube Red means for creators Fullscreen creators! Last week, YouTube outlined a new subscription service called YouTube Red that debuts later this week. YouTube has answered some questions already, but there’s still some confusion out there. So read on to learn what YouTube Red is and what it means for you. What is YouTube Red? YouTube Red is a new subscription video service from YouTube that’ll be available to U.S. consumers starting October 28. It’ll cost $9.99/month ($12.99/month if purchased through iOS), and new users will get a one-month free trial. Many YouTube users will likely just keep watching the free version of YouTube that […]

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5 ways to improve YouTube watch time Here at Fullscreen, we’re always on the lookout for tips and tricks to help our creators grow video views and income. One thing we’ve spent a lot of time exploring is watch time—the amount of time viewers actually spend watching your videos. Here are a few ways to boost it. Why watch time is important The importance of watch time—or audience retention, as it’s called in your YouTube analytics—is already well known. Videos that keep viewers watching up until the very end tend to rank better in YouTube search results, and result in higher CPMs. But with YouTube’s newly announced […]

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Reach new fans with Facebook tagging If you haven’t jumped on the Facebook Video bandwagon yet, it’s not too late to start uploading—and uploading to Facebook definitely has its benefits! To help you along the way, here’s a great tip to attract new fans, especially if you haven’t built a big Facebook following yet. Tag Facebook Pages in your videos Chances are you post videos about a specific topic: Minecraft, Pokémon, Apple products, vegan cooking, or whatever. And a lot of those topics have official Facebook Pages. When you post a new video natively to Facebook (using the Fullscreen Uploader, of course), tagging a relevant Page […]

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An easy trick for better video titles For many creators, the biggest challenge is coming up with a new, compelling video idea every week. But for some, the hard part is coming up with a video title that helps you get discovered in search results. Fortunately, a clever trick can help you figure out what audiences are searching for in the YouTube search box! A good chunk of your video’s views will come from YouTube search—sometimes even more views than you get from your subscribers. If you’re unsure how exactly to word your title, just do a YouTube search on the topic that your video covers. It’s […]

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YouTube Gaming is here! It was originally announced back in June, and now YouTube’s answer to Twitch is finally here! Say hello to YouTube Gaming—a YouTube built for gamers. With this release, YouTube hasn’t just added a new category: YouTube Gaming means a brand new website, along with both Android and iOS mobile apps. YouTube aims to keep you connected with the games, players, and culture that matter to you, with videos, live streams, income opportunities, and the biggest community of gamers on the web all in one place. Your audience is waiting! YouTube Gaming may have its own website, unique watch pages, and […]

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Take advantage of Facebook video What comes to mind when you hear “online video”? There’s a good chance the first word you thought of is YouTube. And with more than 300 hours of video uploaded every minute, YouTube remains the top place for creators to upload—but it shouldn’t be the only one. Everyone and their grandmother is using Facebook by now, but it’s no longer just a platform for posting FOMO-inducing vacation pics, ranting about your neighbors, or showing your friends what you ate for lunch. We’ve seen Facebook evolve from text-based status updates to beautiful photos and now to native video—which many forwarding creators are […]

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Filter unwanted YouTube comments the easy way One sure thing about being a content creator on YouTube is that you’re going to run into hateful comments and spam at some point. Until fairly recently, there was no easy way to deal with these comments other than manually removing them. Fortunately, YouTube now offers a fantastic comment filtering tool to help combat unwanted comments. To find comment filtering, go to your Video Manager and navigate to the ‘Community’ section (in the left sidebar). Then click through to the ‘Community settings’ page. The ‘Community settings’ page is where you can set your blacklist—the filters you can set to help […]

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