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Why do you love creating videos? Roses are red, Violets are blue. YouTube is crazy, How are you? – No really! How are you? YouTube recently made yet another change to their Partner Program, which set the video world ablaze and sent the small-creator community into mass chaos! That, combined with a certain vlogger doing stupid things (what else is new), multiple Adpocalypses, and the massive amount of constant uploads to the platform, can be daunting to anyone just starting out or trying to take their channel to the next level. I myself am a small creator, so I completely understand where the frustration and animosity […]

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The Big Question: Why? The billion dollar question isn’t “What will you create?” Rather, it’s “Why will you create?” As a content creator, this should be the first question you ask yourself. “Why” is where your content begins and ends. If you look beyond social media platforms, you will find that “why” is the genesis of everything that is to be created. Why do we need this? Why should this product be sold? Why do people love certain brands? Why do fans want to watch my videos? Figuring out “Why” All successful major brands have established a “Why” statement. They have done so because […]

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More YouTube updates – what you need to know Well, it’s happened again. YouTube recently announced some substantial changes to their monetization policies that will take effect soon. Here’s a brief rundown of the changes, how this could affect you, and some ideas for moving forward with your heads up. What happened? YouTube changed the requirements that need to be met in order to monetize on the platform. If you remember, they made a change to the requirements back in April 2017 that allowed only channels with over 10K lifetime views to monetize. Well, due to continuing issues involving people taking advantage of the algorithms, abusing the platform, etc., […]

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Getting organized for 2018 Well, it’s December, which means we’ve come to the end of 2017! Finally. It’s over. We did it! A new year rests just beyond the horizon filled with incredible opportunities for us to chase after, and with that comes the need to get organized. Content creation is hard enough as is, but taking it on without a plan – knee-deep in a mess of gear, wires, gorillapods, boosted boards, tears, fears, and all the clutter and uncertainty from the previous year – is a recipe for absolute failure. Let’s look at ways we can get organized and get our ideas […]

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Revive old videos using YouTube’s community features Last week YouTube expanded the rollout of their new Community tab to creators with more than 10,000 subscribers; bringing video sharing, text posts, and polls to eligible channels. Since becoming available, I started to test if a feature like this could bring life to older videos. Spoiler alert: It can. Re-share those videos! My first post reminded my subscribers of a video I published just under two months ago. I chose this video mainly because the subject matter was still fairly fresh in the minds of my audience. Looking at the view chart above, there’s definitely a bit of a […]

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5 ways to capitalize on merch this holiday season Now that we’re all recovering from our Thanksgiving comas, the holiday season is officially upon us – and so is merch season! T-shirts, hoodies, phone cases, you name it. It’s the best time of the year for creators to promote their merchandise, and fans can’t wait to find their favorite YouTubers’ merch under the tree, beside the menorah, or wherever else. But with all this merch power comes great merch responsibility! Here are five great ways to get started this holiday season: 1. Give your audience options Yes, t-shirts are great, but not every fan is looking for one. Make sure to […]

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New Features Coming to Twitch Streaming has become an essential part of running a digital content creation business online, and Twitch’s platform is at the forefront of the broadcasting world. Traditionally, Twitch has been geared towards gamers, but it’s very quickly becoming a platform for a wide range of broadcasters. At this year’s TwitchCon, they took to the stage and announced some exciting new features that will be available by the end of this year. Here are a few of the highlights. Stream summary: Creators want to know how their stream went after it ends and starting in November, Stream Summary makes that a reality. […]

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Why was my video demonetized? It’s been more than 6 months since YouTube’s #adpocalypse went into effect and there are still more questions than answers. “Why did this video get flagged?” is one we see often. Only YouTube knows exactly how their algorithm works, but we did a bit of digging to better understand not only this question, but also how it impacts your long-term recovery, which you can read over on VideoInk. It’s not just metadata When you first upload a video to YouTube, the title, description, and tags will be scanned for ‘risky’ keywords. The list is not known to the public, but […]

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5 steps to rekindle your inspiration Well – summer is sadly coming to an end! Vacations are over, school has started, and the days are growing ever shorter. These gradual changes combined with everyone’s shifting schedules always leads to this weird end of the year creative rut, which chews up any inspiration and motivation you may have and spits them out into the dark nothingness of bleh. But, I’ve got you! Here are five tips on how to rekindle that lost inspiration. Stop beating yourself up Being hard and judgmental on yourself needs to stop immediately. This is a feeling that so many people go through […]

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