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An introvert at VidCon This past weekend I did something completely out of my normal introvert-bubble, and attended the 8th annual VidCon in Anaheim, California! Now, don’t get me wrong – attending VidCon is something that I’ve always wanted to do, but my overall fear of public speaking and my general awkwardness has kept me from ever actually having the strength to pack my bags and go. However, with a little reassurance from the Fullscreen team and a pat on the back from my creative friends – I went. It was humid. It was loud. It was hectic. It was thrilling. VidCon had a […]

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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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Get Fidgeting: Tiny Channels. Big Challenges The first Tiny Channels, Big Challenge has wrapped up, and we saw some incredible submissions come through our inboxes. We’re going to take another week to review all the entries, but to keep the fidget spinning, it’s time for another challenge! Get spinning. This month’s challenge is a little more specific, and something you may all be familiar with (and possibly sick of). Fidget spinners! Your task is to create a single video that touches on fidget spinners. Whether you show one, use one, or simply talk about it, the more creative and professional you get, the better chance you’ll catch […]

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Giveaways: Are they a good idea? I’ll give something away – people will love me and I’ll gain so many new fans! No. And no. More often than not, giveaways are a terrible idea, and we have first-hand experience on why you probably shouldn’t waste your time and money. Over the years, I’ve personally run numerous giveaways, and helped plan giveaways for companies I’ve worked at, including the one we ran for the Fullscreen Arcade reboot. On the surface, these giveaways may appear successful, but taking a deeper look, especially months later, a very different story is told. Most giveaways these days focus on engagement; gaining […]

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Twitter flies into the Uploader! The title says it all – Twitter has come to the Fullscreen Uploader to further empower your multi-platform strategies, sitting alongside YouTube, Facebook, and Dailymotion. Multi-platform world As we’ve previously discussed, if you’re looking to grow your online presence and revenue, YouTube cannot be your only focus. Facebook and Twitter can play a major part in building up an audience on other platforms, while still driving traffic back to YouTube. Short and sweet Twitter currently limits API uploads to 160 seconds (2:40), but will soon increase that limit to 10 minutes. Regardless, attention spans are at all time lows, and if the Vine era has […]

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Tiny channels. Big challenges. Greetings, creators! One of the questions we see quite regularly is “As a smaller channel, how can my videos get discovered?” On an ever-growing platform like YouTube, discovery becomes more difficult with each passing day, and unless you’re producing wildly unique content, many of your videos will get buried amongst the millions that are uploaded each week. While we have a set of proprietary algorithms which looks for up-and-coming creators, it’s impossible to catch them all. That’s why we’re launching a new initiative called Tiny Channels. Big Challenges to find creators who live and think outside the box. Each month we’ll be launching […]

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Finding Joy on YouTube As a YouTuber, no doubt you’ve felt it. That annoying urge to just give it all up, retire early, and live out the rest of your life in a log cabin far away from everything. Why is it that we feel this way? The answer is actually quite simple, and somewhat selfish. Money and popularity; the two larger reasons why people start YouTube in the first place, and usually the main reasons they quit. Today, I’m here to help encourage three different YouTubers. Those that are just starting their YouTube adventure, those that have been creating on YouTube with (what feels […]

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Production Tips: Finding the right camera In this series we’ve discussed the importance of lighting, chatted about the various tools available to enhance your audio recording and now, without further ado – it’s time to finish the holy trinity and discuss the camera. Often you’ll see comments on videos like “What camera did you use?” or “What was this shot on?” and for people like Casey Neistat, FunForLouis, Ben Brown and others, it’s become common practice to list their gear in their video’s description to help fend off the rabid camera-junkies. It goes without saying, having a camera is pretty crucial to the video making process. […]

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