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A new YouTube ad format: sponsored cards Earlier this week, YouTube quietly rolled out a new ad format for creators: sponsored cards. (This new feature may not yet be available to every creator, so if you don’t see it on your YouTube account yet, hang tight.) According to YouTube Help: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. You don’t need to take any action to reap […]

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4 tips for your holiday marketing planning A constant barrage of back-to-school photos on Facebook means autumn is here. If you’re a marketer, your holiday budget has likely been set aside for many months. But trends are lightning fast nowadays, and our social audience behavior’s has changed since then. So keep in mind these four up-to-the-minute tips as you ramp up your holiday marketing planning into the fall and beyond. 1. Think beyond TV In the second quarter of 2015, the 13 largest pay TV providers in the US (which account for about 95% of the market) saw a net loss of 470,855 subscribers—the biggest quarterly drop ever. […]

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Movie trailers on YouTube According to a 2015 Google study, 69% of millennials watch trailers on YouTube to decide which movies to see in theaters. And 81% of moviegoers who watch trailers online do so on YouTube. It goes without saying that YouTube is now front and center in studios’ feature film launch marketing plans. Movie trailers on YouTube 101 Studios tend to use three main trailer formats: Teaser trailer: Typically a shorter trailer that entices viewers with the premise or cast without giving away too much of the plot. Official trailer: A full-length trailer that the studio meticulously launches with a full media […]

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3 automotive brands killing it in social video Automotive brands have traditionally been TV-centric. But recently the automotive industry has started reallocating marketing resources to incorporate influencers and social video. Platform-specific content Consumers don’t want their social video feeds crowded with TV ads (if they even watch TV). Instead, young shoppers want to be entertained: they want to see brands with original and engaging content created with them in mind. Brands can easily fall into the pattern of using their YouTube accounts as mere dumping grounds for existing TV commercials. But unless those TV ads were as hilarious as the BMW’s recent Super Bowl commercial, or as touching […]

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5 right-now trends in influencer marketing The buzz about working with influencers for brand campaigns seems to be everywhere—but how can your brand make the most of it? Check out these five hot trends on how to make the most of a brand collaboration with digital influencers. 1. Visuals rule The world of text-based content has rapidly given way to visuals. Content like videos, emojis, GIFs, infographics, digital stickers, and images is more universally understandable across the globe—and the data prove it.  Tweets that contain images receive 18% more clicks, 89% more favorites and 150% more retweets. And brands that post videos and photos as part of […]

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Branded content spotlight: Lipton #BeMoreTea Perhaps you caught stop-motion king PES collecting a few mussels on the beach recently? Or maybe it was Megan Batoon preparing her favorite summertime dish in her “Summertime TEAse” video? Both of these spots were preludes to a big creator collaboration video that showcased a real-life meet-up of social media stars coming together to enjoy a meal—all made possible by Lipton’s summertime #BeMoreTea campaign. In 2015, brands of all kinds have jumped in to branded content and influencer marketing. Today, let’s take a look at how this recent campaign came together with Lipton, Fullscreen, and several of today’s top social video creators. The […]

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Influencer marketing 101 for brands Influencer marketing. It’s one of the hottest buzzwords in business right now—but what does it really mean? And how should your brand get involved? Let’s take a quick look at where influencer marketing began, how it’s evolved recently, and how you can get started. What influencer marketing means In a nutshell, influencer marketing means identifying specific individuals who have a lot of sway over consumer perception and purchase decisions, then partnering with them to promote brands, products, or services. The idea of selling products by partnering with people who influence popular culture is nothing new. It dates as far back as the […]

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Facebook video for brands 101 Native video has expanded across a number of different platforms recently, and one of the most significant developments was Facebook‘s release of a native video player in 2014. Facebook native videos now look much better in the News Feed than embedded links to external videos do, which has discouraged brands from publishing such embedded links on their Facebook pages. This change has disrupted the traditional model of distributing YouTube videos to Facebook, forcing brands to develop strategic cross-platform approaches. Why Facebook video? With 1.4 billion monthly active users, Facebook is a huge force. And its release of a native video […]

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4 ways your brand can use Snapchat We live in the era of personal broadcasting. We use Facebook to share articles; Instagram to advertise our breakfast; Twitter to publicize our thoughts. Snapchat combines all three and is fast becoming the key medium for brands to reach younger audiences. How brands can use Snapchat Snapchat is a one-to-one and one-to-many messaging service that boasts 30 million monthly active users, with more than 750 million snaps sent every day. In fact, 55% of monthly users use Snapchat daily—an opportunity for brands to reach 16.5 million people every day. What originally appeared to be a short-lived experiment has exploded into […]

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