BlogThe latest for Creators, Brands, and Fans.

Employee Spotlight: Matthew Wells Creative employees are essential to success. They inspire their co-workers, elevate good companies to greatness, and drop the most fire memes in that private slack room ayyy. We’re celebrating our creatives in a monthly employee spotlight. First up, Matthew Wells. We talked work life balance, art, and skeleton keys. Check it out below. What is your role at Fullscreen: I am the boy Matthew Wells, and I am a Creative Manager for Central Creative Team. Half of my job is developing and creating social video content with a focus on 2D and 3D motion graphics and editing. The other half […]

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An introvert at VidCon This past weekend I did something completely out of my normal introvert-bubble, and attended the 8th annual VidCon in Anaheim, California! Now, don’t get me wrong – attending VidCon is something that I’ve always wanted to do, but my overall fear of public speaking and my general awkwardness has kept me from ever actually having the strength to pack my bags and go. However, with a little reassurance from the Fullscreen team and a pat on the back from my creative friends – I went. It was humid. It was loud. It was hectic. It was thrilling. VidCon had a […]

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Let’s talk about verification The little blue checkmark. That 15×15 graphic we all dream about seeing on our profiles one day – but very few us of actually understand its purpose or how it’s obtained. Since we see many questions regarding verification, let’s take a few minutes to clear up a few misconceptions. What is verification? In general, verification exists to protect and identify celebrities, journalists, companies, and other public figures. Who gets verified? This is where things get tricky, since many of the platforms that offer verification don’t spill the beans on exactly what they look for. Here are a few of the […]

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Brand Safety at Fullscreen Thanks to the Google and YouTube controversy, 2016 became the year that brands finally got #woke to the idea brand safety. Before that, brands were hyper-focused on reach, i.e. ecstatic that video drove a million views, but oblivious to the fact that it played before an extremist ad. Yikes. Fast forward to 2017 and brands are starting to ask the right questions about a changing digital environment, but pulling millions of dollars of digital campaigns off YouTube or any other platform, is definitely not the answer. The issue is that there isn’t one answer and it isn’t cut and dry. […]

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Archivable Instagrams: What It Means For Your Brand In the era of crafting your personal online brand, Instagram has become the go-to vehicle through which people curate their ideal selves. Unfortunately, as a result, it is difficult for brands to encourage users to organically share their branded content on Instagram. Users are hesitant to disrupt their online identity branded content, especially when they aren’t getting those #SPON and #ad dollars. Consumers obsess over their representation via Instagram profiles, so how can brands tap into user generated content without being invasive? Two recent updates to the platform may have the answer: Interactive Stories and Archivable Posts. First of all, […]

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Why are my YouTube earnings so low?! Imagine the following: You spend weeks creating your latest video, hours optimizing its metadata, days marketing it, and despite it receiving a decent amount of views, the earnings are far less than you expected. You likely don’t have to imagine that scenario. You’ve lived it. We all have. Underperforming earnings are very common on YouTube, but many creators don’t know the reasons behind it. Let’s take a look at a few. Earnings are low in general Before we get into the many factors that can result in low CPMs, it’s good to point out that earnings on YouTube aren’t anything […]

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Happy Father’s Day, Fullscreen We believe that dads are more than a generic father figure needed for a backyard BBQ. To be a dad is to be a supporter, a friend, and leader and that isn’t a concept limited to men in khakis with Bud Lights who say “you know what kid.” Men you can be a dad to a dog, be a daddy, you can be whatever the hell you want. With that said, we’re celebrating some of our working dads at Fullscreen today. Check out how being a father has changed how they work annnnnnnd some of their best dad jokes. Pete Stein […]

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Crystal Surrency Joins Fullscreen This week we’re welcoming Crystal Surrency to Fullscreen’s Strategy & Insights group in Atlanta as a VP of Strategy. Crystal brings over a decade of diverse client experience with a focus on marketing strategy and digital strategy consulting, along with expertise in consumer research and extensive business case development. At Fullscreen, she will spearhead global strategy efforts as VP of Strategy. Prior to Fullscreen, she was VP of Strategy at SapientRazorfish, where she led the strategy function for the South Region. Crystal’s hiring supports two key goals for Fullscreen – to develop and deepen our capabilities in strategic consulting for […]

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Get Fidgeting: Tiny Channels. Big Challenges The first Tiny Channels, Big Challenge has wrapped up, and we saw some incredible submissions come through our inboxes. We’re going to take another week to review all the entries, but to keep the fidget spinning, it’s time for another challenge! Get spinning. This month’s challenge is a little more specific, and something you may all be familiar with (and possibly sick of). Fidget spinners! Your task is to create a single video that touches on fidget spinners. Whether you show one, use one, or simply talk about it, the more creative and professional you get, the better chance you’ll catch […]

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