BlogThe latest for Creators, Brands, and Fans.

Let’s talk about age-restricted videos Over the last 24 hours, several creators, both in and out of the Fullscreen family, have come forward to report that some of their videos are being removed from users viewing content via the “Restricted Mode”. In an attempt to gather clarification, we reached out directly to YouTube, and while they aren’t able to reveal specifics about their algorithm, it seems that this comes down to specific metadata terms and age-restricted content. In a nutshell… Creators are finding out that some of their videos are not visible to particular audiences, specifically: “users who are logged out, are under 18 years […]

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Office Hours Recap – 3.15.17 In this week’s Office Hours, we went over – well, quite a bit, so I highly suggest you watch the video to get a grasp on all the information we discussed. But if you don’t have time, then here’s a breakdown. The mysterious case of the sub box Let’s be honest here – no one knows what’s going on with YouTube’s subscription box! So, when you’re creating content for YouTube, you need to think about the overall flow of your story. How are you grabbing the viewer’s attention in the beginning of your video and keeping them engaged throughout? Take […]

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Goodbye, YouTube annotations The day we all knew was eventually coming has finally arrived. YouTube is officially pulling the plug on annotations. Now before you start freaking out, let’s take a look at what this all means. It was only a matter of time YouTube has been not-so-subtly hinting at this change for quite some time now, and for good reason. With more than 60% of watchtime happening on mobile devices, annotations were becoming more useless by the day. More often than not, when you point to yourself and ask your viewers to “click on my face to subscribe”, clicking does absolutely nothing. […]

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Brands Fighting New Battles on New Fronts Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Maslow wasn’t predicting the state of agencies 50 years in the future — but his observations about the human tendency to keep using the tools with which we’re most familiar holds true. As traditional advertising agencies and media companies face the changing needs of brands in the social age, many are struggling as they attempt to use the tools of the past. Fullscreen is an outsider –– in both the worlds of […]

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Production Tips: Sound matters In the last Production Tips post, we discussed how an affordable lighting setup could greatly improve the overall quality of your videos – which means the next topic we need to cover is sound. Having good sound quality in your videos is imperative because if people can’t hear you due to low audio or loud ambient noise, you’re going to struggle to keep their attention. Luckily there are some really easy fixes for this. Whether you’re using the mic on your phone, or stepping it up to a produce something serious, here are some tips that may help you out. […]

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Office Hours Recap – 3.1.17 In this week’s Office Hours live stream, we were joined by Fullscreen Talent Manager, Thomas – who’s been with Fullscreen for over 4 years! Thomas is one of our in-house experts when it comes to production tips. And there was no shortage of amazing advice coming from him in this stream. Watch the whole stream above, and read the brief recap below! Lighting tips We ran through four of the main lighting setups that are both effective and affordable. Whether you’re using the most abundant light source (the sun), or investing in some soft boxes like a real life studio production, […]

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Production Tips: Cheap lighting for the win Welcome to a new series that we’re hoping to hit you with every other week. We know that making videos is a tough process, and there is a huge spectrum of production value that you can land on as a creator – from studio level, high quality shoots, to down and dirty shoots with just you and your phone. These production tips are meant to provide advice and actionable tools for anyone and everyone on that spectrum. Our first topic: lighting. It doesn’t matter what type of content you’re creating – if your image is dark and full of noise, […]

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Office Hours Recap – 2.15.17 Last week we tried to host the very first #OfficeHours of 2017 and to be honest, it didn’t go well! Our stream kept disconnecting and eventually we chatted for 30 minutes without anyone actually ever seeing it. It was a mess! However, with that crippling defeat still looming over us, we walked into yesterday’s stream with the courage of lions and we went live. We streamed our little hearts out. A lot of wonderful people tuned in to the first successful Fullscreen Office Hours of the year and we had some great topics to go over – so let’s recap: […]

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ICYMI: Fullscreen Creator Network benefits We often hear questions from Fullscreen creators about the benefits we offer, and we’ve found that some of what’s available in the Creator Platform goes unnoticed. So as a refresher, here are just a few of the apps and partnerships that you all have access to. In fact, all of our creators have access to a minimum of $350 in monthly value. This is one of my personal favorites. If you’re like me and are active on various social platforms (you totally should be), managing them all can be a pain sometimes. Epoxy brings everything under one roof – posting, sharing, creating, […]

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