About UsBuilt with The
Creator in mind


A new kind of
media company

In collaboration with the world’s leading talent and brands, we create content differently. Our network, our technology, and our services change the way content is produced, distributed, and consumed by more than 600 million massively engaged subscribers. We're headquartered in L.A. and were founded in January 2011 by CEO George Strompolos, a co-creator of YouTube's Partner Program.


George Strompolos

Founder CEO

Prior to founding Fullscreen, George served as strategic partnerships manager at YouTube and was responsible for establishing distribution channels with new media companies and content producers. In 2007, George co-created the YouTube Partner Program, which provided new monetization opportunities for a new class of online content producers around the world. He also led YouTube’s first multimillion-dollar programming fund and spearheaded key initiatives, including Seth MacFarlane’s Cavalcade of Cartoon Comedy. George began his career in various business development roles at WIRED magazine, CNET Networks, and Google. To date, George has been named one of Advertising Age’s “40 under 40” in 2013 and one of The Hollywood Reporter’s “Top 35 Executives Under Age 35” in 2008. George speaks regularly at industry events such as NATPE, Digital Hollywood, VidCon, and SXSW, to name a few.
George received his Bachelor of Arts in mass communications and Bachelor of Science in business administration from the University of California, Berkeley. He currently lives in Los Angeles and volunteers at Citizen Schools, where he helps junior high students express their creativity through video. George also enjoys going to concerts, watching movies, cooking, and spending time with curious people IRL.

Andy Forssell

Chief Operating Officer

Andy Forssell serves as the Chief Operating Officer of Fullscreen Media. As COO, Forssell oversees the day-to-day operations of Fullscreen’s three business divisions serving creators, brands, and consumers. Additionally, Forssell oversees the company’s technology and product development organizations.


Before joining Fullscreen in 2015, Forssell served as CEO of Showyou, a video aggregation service. Prior to Showyou, he joined Hulu as part of the founding senior executive team in 2007 and spent almost seven years in senior roles helping to grow that business from zero to more than a billion dollars in revenue.  He led all aspects of the content business at Hulu, including its push into original programming with “Battleground”, “The Awesomes”, “Quickdraw” and “East Los High”.


Prior to Hulu, Forssell spent ten years at Siebel Systems, starting in product management and holding a number of senior roles in nearly all parts of the business over his tenure there.  He began his career as a 2nd Lieutenant in the U.S. Army. During his military career, Forrsell served in numerous leadership and staff positions in the armored cavalry.


Forssell earned bachelors degrees from the United State Military Academy and Carnegie Mellon University,  and received his MBA from the Harvard Business School. Forssell lives in Santa Monica.

Ezra Cooperstein


Ezra Cooperstein is Fullscreen’s president. Since November 2011, Cooperstein has overseen company growth from five employees to more than 250 team members focused on empowering more than 65,000 creators in the industry-leading content network. Under his direction, Fullscreen has developed powerful tools and services that optimize distribution and monetization for creators and brands, including the Creator Platform, Channel Plus, Influencer Plus, and more.
Cooperstein’s career spans more than 10 years of leading business innovations in video distribution and user-generated content. Prior to Fullscreen, he was the founding CEO of Maker Studios, where he led sales and business development efforts, and helped position the company as a first mover in the YouTube network space. Previously, he served as Vice President, Director of Innovations at Initiative, a large advertising agency subsidiary of IPG. While at Initiative, he worked with major brands such as Hyundai-KIA, Lionsgate Films, Carl’s Jr., and Dr Pepper Snapple Group.
Working for nearly five years at Al Gore’s Current TV, Cooperstein advanced from assistant to Vice President, Development and Programming. There, he was responsible for show development and scheduling strategy, and is credited as a pioneer of user-generated video programming, having led the viewer-created content (VC2) division.
The Hollywood Reporter named Cooperstein one of the “Top 35 Executives Under Age 35” in 2010. He received his Bachelor of Arts from the University of California, Los Angeles.

Whit Richards

Chief Financial Officer

As an operations-savvy executive with more than 14 years in domestic and international digital media, Whit has significant expertise with early-stage companies in search, online media, and emerging e-commerce business models. His work has resulted in the successful architecting of accounting, financial planning and analysis, business intelligence infrastructure, and decision support from the ground up.
Before joining Fullscreen, Whit was recruited by Andreessen Horowitz to serve as the CFO of ShoeDazzle, where he built an operations finance support function that used analytics to drive improved operational and financial performance. His efforts helped significantly reduce quarterly run rate cash burn and also ultimately orchestrate the eventual merger of ShoeDazzle with JustFab.
Prior to ShoeDazzle, Whit served as the CFO at DailyCandy, Inc., and Swirl, where he built the company’s digital media and commerce revenue modeling, reporting, and analytics structure. Whit also served six years at Overture and then Yahoo! (via acquisition), where he served many functions that included oversight of international finance operations, leading U.S. financial planning and analysis efforts and assisting with the formation of an emerging markets strategy.
Whit received his Bachelor of Science in Business Administration from Bucknell University and his Master of Business Administration from the Fuqua School of Business at Duke University.

David Ho

EVP & General Counsel

David Ho serves as senior vice president of business and legal affairs and Fullscreen’s general counsel. David’s vast expertise in executive legal capacities includes a number of innovative startups and media companies. Prior to joining Fullscreen, David helped build the legal department at Demand Media, where he was a key member of the team that led the company through its successful initial public offering in 2011.
Before Demand Media, David held an executive position with FOX in its sports and digital units, where he secured multiplatform licensing rights for some of the most popular programming in the world of sports, including the Barclays Premier League and UEFA Champions League. While at FOX, he was a member of the launch team for Hulu, the online premium video content service. He also handled business affairs for Universal Music Group’s digital media lab, working closely with market innovators such as Apple, Amazon, and YouTube to develop new technology platforms for content distribution.
David began his career as an attorney at Irell & Manella LLP, where he managed corporate and IP licensing transactions for media, technology, and sports clients. He received his Bachelor of Science in economics from the Wharton School of the University of Pennsylvania and his Juris Doctor from the University of Chicago Law School. He is also an adjunct professor at the USC Gould School of Law, where he teaches an innovative course on digital media transactions. David actively serves on, and counsels the boards of, nonprofit organizations throughout the greater Los Angeles area.

Sheauen Chung

SVP, Human Resources

Sheauen Chung serves as SVP, Human Resources for Fullscreen. Sheauen’s expertise in strategic human resources management was developed at her prior positions in HR management at IAC/CityGrid and Evolve/Gorilla Nation where she lead HR efforts in ad sales, technology, and customer service. Sheauen has over 12 years of HR experience in high growth, dynamic, and industry leading companies in the online and new media sectors and seeks to provide excellent internal support as a strategic human resources advisor to help Fullscreen achieve its goals through customized employee development, hands-on employee relations, and scalable organization development solutions. Sheauen received her Bachelors of Arts from the University of California, Los Angeles.

Pete Stein

GM, Brand Services

Pete Stein is General Manager of Fullscreen’s brand services group. Stein leads comprehensive strategy and execution for clients across Fullscreen’s media management and sales, influencer marketing group, social video management, custom content development, production and distribution as well as experiential marketing. He also oversees the integration of social media studio McBeard, which provides clients rich and engaging multi-platform content across all social media channels. 


A seasoned executive in transformative marketing strategies, Stein joins Fullscreen on the heels of a year-long post as Executive in Residence at Lerer Hippeau Ventures, a venture capital firm focused on early stage media and technology companies in New York. Stein previously served as Global CEO of Razorfish, a digital agency focused on marketing and business transformation, where he oversaw more than 2,500 employees around the world. Prior, he oversaw strategy and operations of the company’s New York and Boston offices as East region president, working with top clients including Mercedez-Benz, Citibank, UNIQLO, Unilever, Ford Motor Company and Starwood Hotels.

Alan Beard

Chief Marketing Officer

Alan Beard is co-founder of social media creative studio, McBeard, and chief marketing officer of Fullscreen Media. McBeard was acquired by Fullscreen Media in 2015. In his role as CMO, Beard oversees marketing strategy and operations across the business serving creators, brands and consumers.
Since 2008, McBeard has created sharable social content campaigns for leading media and consumer brands across Twitter, Facebook, Instagram and other community platforms. McBeard’s clients include Warner Bros., 20th Century Fox, Sony Pictures, Disney, Coke, Mattel, AT&T and many more.
Prior to launching McBeard, he spent five years at Jupiter Research (now owned by Forrester). He then founded a series of startups focused on marketing strategy, sales and online creative. Beard also co-authored the best-selling humor book “Historical Tweets.”
Originally from Fort Collins, CO, Beard received both his Bachelor of Arts and Master of Public Policy from Pepperdine University.

Beau Bryant

GM, Talent & Programming

Beau Bryant is Fullscreen’s GM of talent and programming. Prior to joining Fullscreen, Beau was an agent at WME Entertainment with a focus on digital media, working with clients such as Grace Helbig, The Fine Brothers, Rosanna Pansino, Soul Pancake, and The New York Times. During his time at WME, Beau straddled traditional talent management, film and series packaging and sales, and business development, with a particularly strong focus on the developing on-demand content ecosystem. In 2013, Beau developed the model, packaged, and managed distribution for the indie film Camp Takota, which has since become an industry prototype for influencer-led film releases. Beau began his career at The Firm and Abrams Artists Agency.

Team Members

John Holdridge

SVP, Social Video Strategy

John Holdridge

SVP, Social Video Strategy

John Holdridge serves as Vice President of Channel Plus at Fullscreen. A digital media veteran with 10 years of web, social, and video experience, he oversees the team that executes strategy and growth for the YouTube channels of Fortune 500 brand and media clients such as NBC, Turner Entertainment, 20th Century Fox, and GE. Prior to Fullscreen, he worked at Universal Music Group and Village Roadshow pictures.


John has been awarded two New York Academy of Interactive Arts Awards, one in 2010 and another in 2011. He received his Bachelor of Arts from the University of Southern California, where he studied communications with an emphasis in media and entertainment.


SVP, Fullscreen Live


SVP, Fullscreen Live

Vito Iaia serves as Head of Fullscreen Live and has been in that role since its inception. He is charged with leading Fullscreen Live to become the most successful digital touring outfit in the industry. Before joining Fullscreen in 2015, he was a member of the founding and/or executive teams at multiple start-ups operating at the intersection of live entertainment and digital.


Previously, Vito served in a number of executive positions for Live Nation Entertainment division, Ticketmaster. As SVP of Global Music Services, he oversaw all music and concert activity across the entire company, and led a global team of consultants working on the biggest tours in the world. In that role, he simultaneously served as President and CEO of Ticketmaster subsidiary, Ticketweb, and before that relocated to London for 2 years to build and run the European Music Services division.


Vito holds a BS from the University of Virginia and an MBA from Northwestern University’s Kellogg School of Management. IQ Magazine named Vito to the “Top 10 Music Executives In The World Under 35” list in 2008.

Ashley Kaplan

SVP, Production

Ashley Kaplan

SVP, Production

Ashley Kaplan is Fullscreen’s head of content. Previously, she was vice president of digital content and strategy for the Magical Elves production company. In this role, Ashley oversaw the development, production, and content partnerships for all media adjacent to the company’s television properties—most notably the Emmy-winning series Last Chance Kitchen, which ranked as the most viewed web series in Comcast history. Ashley was also responsible for the development and production of various original branded entertainment projects and spearheaded the launch of the Elves’ Latin programming division.


Before joining the Magical Elves, Ashley helped launch Logo’s digital content department, producing the first online original series for the channel. There she went on to create a vast library of content for the collection of Viacom websites. Previously, Ashley served as a producer at Current TV and as a development executive at Evolution.

Maureen Polo

SVP, Influencer Marketing

Maureen Polo

SVP, Influencer Marketing

Maureen Polo leads Fullscreen’s national integrated marketing initiatives as general manager. She joined Fullscreen with a wealth of experience in managing and scaling content marketing strategies for major brands.


Prior to Fullscreen, Maureen served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. She previously served as director of business development for Hearst’s iCrossing and as director of integrated sales and marketing at Condé Nast, where she developed custom content programs and led corporate negotiations.

Bryan Thoensen

SVP, Strategic Content Group

Bryan Thoensen

SVP, Strategic Content Group

Bryan Thoensen is SVP of Fullscreen’s strategic content studio, which develops IP and content experiences for brands and emerging platforms. Previously, from 2011 to 2014, he served as director and head of brand content at Hulu, where he oversaw the creation and distribution of industry-leading branded projects like Chipotle’s Farmed & Dangerous, The High Road with Mario Batali, and Subway’s The 4 to 9ers. Bryan, who began his career in investment banking, was a vice president in the brand marketing and digital divisions of The William Morris Agency and WME from 2002 to 2011.