The day we all knew was eventually coming has finally arrived. YouTube is officially pulling the plug on annotations. Now before you start freaking out, let’s take a look at what this all means.
It was only a matter of time
YouTube has been not-so-subtly hinting at this change for quite some time now, and for good reason. With more than 60% of watchtime happening on mobile devices, annotations were becoming more useless by the day. More often than not, when you point to yourself and ask your viewers to “click on my face to subscribe”, clicking does absolutely nothing. How embarrassing! 😫
The replacement is already here
Back in 2015, YouTube introduced cards, which included some of the functionality of annotations, but in a sleeker, more mobile-friendly form. To close the gap even further, end screens were recently released, allowing creators to link to various forms of content at the end of their videos, featuring a very customizable workflow with pre-build templates.
While cards don’t 100% match annotations’ functionality, they bring over the essentials – and best of all, they’re mobile-friendly.
What about existing annotations?
Don’t fret, annotation aficionados! Your existing annotations will remain in place and will continue to function, but starting on May 2nd, you will no longer be able to add or edit annotations, but you will be able to remove them. If you want to make changes, you better act fast!
Let us know what you think of this change on Twitter.